About Us

In everything we do, we believe in challenging the status quo because we’re passionate about delivering real solutions that provide the outcomes you’re looking for.

Our focus is to help Brands cohesively Grow the Dough within each Internet Retail Partner by developing and executing strategies that add value to consumers through positive customer experiences.

Our vision

Grow the dough.

Our Core Tenant is to Help Brands find new audiences and tell their story. We strive to help Brands Creatively Add Value to the Consumer through effective marketing, merchandising, and product education.

Our experience

Increase profitability.

With more than 100 years of combined experience, our team has provided brands with proven strategies that have increased sales and profitability within the Internet Retail Channel while minimizing channel conflict.

Our philosophy

Always add value.

We always add value to every client above and beyond expectations. We don’t expect that you’ll hear our pitch and be sold. Rather, we stop, focus, and listen to your needs then seek to find the real solution that will deliver the outcomes you’re looking for.

Meet the Channel Bakers



Joshua Kreitzer is the founder and CEO of Channel Bakers. With over 15 years experience in the Consumer Electronics and Outdoor Sports Industries, working for such brands as GoPro and Corsair, as well as Internet Retailer, Buy.com, and CE Distributor, Ingram Micro, Josh has developed and executed Merchandising, Marketing, and Paid Media strategies within each position he’s held that drove incremental revenue while consistently providing outstanding Return on Investment. His channel experience enables him to develop clear-cut go-to-market and channel strategies with a step by step, turn-key gameplan that will increase sales, brand awareness, and profitability while minimizing channel conflict.


Global Initiatives

Lionel has held various Vice President and Director roles with his latest as Vice President of Merchandising with Systemax’s North American Technology Group where he ran Private Label, New Business development, and led the Merchant organization responsible for a vast Consumer Technology portfolio. Lionel is often recruited into projects to revive flat sales trajectories and build exciting brands in niche markets.  His ability to adapt, excel and lead in today’s multi-channel landscape was demonstrated in his success with a market leading IT hardware manufacturer.


Director of Strategic Accounts

Tyler has over 10 years experience in Key Account Management and consulting with 7 years at Apple Inc. managing business to business growth, operational excellence, and process improvement. Tyler spent 4 years training Apple’s Regional Leaders and B2B Managers, Globally, with a specific objective of driving Apple’s Business integration vision within their sales and service channels. Today, Tyler aids brands with product and brand development, Go-To-Market and global expansion strategies by leveraging his Apple experience in tandem with data to develop insights and action items that deliver the outcomes our clients are looking for.


Senior Marketplace Manager

Freddy has over 12 years experience as a marketing and sales professional with specialization in eCommerce Marketplace Development, Inventory Strategy, and Conversion Rate Optimization. With an M.A in Education, Curriculum & Instruction, Freddy has the expertise to roadmap and execute a turn-key eCommerce Marketplace strategy while working with each client to educate on best practices and create operational efficiencies that will enhance your sales operations and logistics team’s experience within the eCommerce Marketplace channel.


Senior Operations Manager

Sarah has 10 years international experience working for the Royal Bank of Scotland and Apple Inc. with specialization in Operations, Human Resource Management, and Talent Development. She has 5+ years experience in employee engagement, and performance management, delivering top talent to multiple Apple Retail locations across Scotland, England, and Northern Ireland. In her most recent role with Apple, Sarah’s ability to excel in launching new stores opened the door for her to assist with Apple’s expansion into China. At Channel Bakers, Sarah has scaled our team to ensure that we consistently deliver on our deliverables for each and every client.