Grow the Dough
In everything we do, we believe in challenging the status quo because we’re passionate about delivering real solutions that provide the outcomes you’re looking for. Our focus is to help Brands cohesively Grow the Dough within each Internet Retail Partner by developing and executing strategies that add value to consumers through positive customer experiences.
Grow the dough.
Our Core Tenet is to Help Brands find new audiences and tell their story. We strive to help Brands Creatively Add Value to the Consumer through effective marketing, merchandising, and product education.
With more than 100 years of combined experience, our team has provided brands with proven strategies that have increased sales and profitability within the Internet Retail Channel while minimizing channel conflict.
Always add value.
We always add value to every client above and beyond expectations. We don’t expect that you’ll hear our pitch and be sold. Rather, we stop, focus, and listen to your needs then seek to find the real solution that will deliver the outcomes you’re looking for.
Meet the Channel Bakers
Founder & CEO
Joshua Kreitzer is the founder and CEO of Channel Bakers. With over 15 years experience in the Consumer Electronics and Outdoor Sports Industries, working for such brands as GoPro
and Corsair, as well as Internet Retailer, Buy.com, and CE Distributor, Ingram Micro, Josh has developed and executed Merchandising, Marketing, and Paid Media strategies within each position he’s held that drove incremental revenue while consistently providing outstanding Return on Investment. His channel experience enables him to develop clear-cut go-to-market and channel strategies with a step by step, turn-key gameplan that will increase sales, brand awareness, and profitability while minimizing channel conflict.Read More
Lionel has held various Vice President and Director roles with his latest as Vice President of Merchandising with Systemax’s North American Technology Group where he ran Private Label,
New Business development, and led the Merchant organization responsible for a vast Consumer Technology portfolio. Lionel is often recruited into projects to revive flat sales trajectories and build exciting brands in niche markets. His ability to adapt, excel and lead in today’s multi-channel landscape was demonstrated in his success with a market leading IT hardware manufacturer.Read More
Director of strategic accounts
Tyler has over 10 years experience in Key Account Management and consulting with 7 years at Apple Inc. managing business to business growth, operational excellence, and
process improvement. Tyler spent 4 years training Apple’s Regional Leaders and B2B Managers, Globally, with a specific objective of driving Apple’s Business integration vision within their sales and service channels. Today, Tyler aids brands with product and brand development, Go-To-Market and global expansion strategies by leveraging his Apple experience in tandem with data to develop insights and action items that deliver the outcomes our clients are looking for.Read More
Director of strategic accounts
Aaron has over 8 years digital marketing experience working within paid search, programmatic advertising, and email marketing. He has 5 years experience being self-employed
in the email marketing industry where he learned best practices for consumer engagement and performance marketing compliance. Aaron brought his entrepreneurship to Channel Bakers where he now specializes in category expansion and lower funnel marketing innovation while also being involved with the development of internal software.Read More
Human resources director
Sarah has 10 years international experience working for the Royal Bank of Scotland and Apple Inc. with specialization in Operations, Human Resource Management, and Talent
Development. She has 5+ years experience in employee engagement, and performance management, delivering top talent to multiple Apple Retail locations across Scotland, England, and Northern Ireland. In her most recent role with Apple, Sarah’s ability to excel in launching new stores opened the door for her to assist with Apple’s expansion into China. At Channel Bakers, Sarah has scaled our team to ensure that we consistently deliver on our deliverables for each and every client.Read More
Director of creative services
Brad has more than 15 years experience in award-winning design for digital and print media. He has managed creative teams working alongside tier-one brands such as Quicksilver,
Burton, Universal, and Disney to help produce innovative and effective designs. Brad is a natural problem solver. He strives to foster a culture of collaboration around our creative endeavors, to see things from different angles, and produce the right solution to help our brand partners move the needle.Read More