About Us

Our vision, our experience, our philosophy.

We're Hiring

Grow the Dough

Channel Bakers core tenet is to Help Brands grow their sales and influence in their retail and eCommerce channels.

Through data-driven strategies, we help brands reach new audiences and tell their story.

Think of your internet presence as a pie – we focus on increasing the total, cumulative value of your eCommerce and retail channels, not shifting consumers from one “slice” to another. We do this through creatively adding value to consumers through effective marketing, merchandising and product education.

Our Vision

Grow the dough.

In everything we do, we believe in challenging the status quo because we’re passionate about delivering real solutions that provide the outcomes you’re looking for.

Our Experience

Increase profitability.

With more than 100 years of combined experience, our team has provided brands with proven strategies that have increased sales and profitability within the Internet Retail Channel while minimizing channel conflict.

Our Philosophy

Always add value.

We always add value to every client above and beyond expectations. We don’t expect that you’ll hear our pitch and be sold. Rather, we stop, focus, and listen to your needs then seek to find the real solution that deliver.

Meet the Channel Bakers

Josh Kreitzer
Founder & CEO

Joshua Kreitzer is the founder and CEO of Channel Bakers. With over 15 years experience in the Consumer Electronics and Outdoor Sports Industries, working for such brands as GoPro 
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Lionel Gracia
President

Lionel has held various Vice President and Director roles with his latest as Vice President of Merchandising with Systemax’s North American Technology Group where he ran Private Label,
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Sarah Lavelle 
Vp of client success

Sarah has thrived in helping VC backed startups in the CPG industry grow to billion dollar brands over her 15 year career in the eCommerce and Retail landscape.
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Jason R.
Senior Director of strategic accounts
Bruna F.
Director of strategic accounts
Michelle S.
SENIOR DIRECTOR OF TECHNOLOGY
Tyler S.
Director of CLIENT SUCCESS (EMEA)
Carol L.
Director of CLIENT SUCCESS (APAC)
Ken C.
Director of strategic accounts
Marion A.
Senior Director of people and culture
Brad M.
Director of creative services
Andy L.

Director of ecommerce

We’re growing, come join us

Looking for a fun, collaborative environment where you can grow within a fast-paced, global team? Check out our job openings.

Apply Now