Did you miss, Amazon’s Announcement at unBoxed?
Introducing Amazon Advertising's Newest Feature:
Brand Metrics track your brand’s full funnel marketing performance. Using these metrics, you can engage shoppers at every stage of the shopper’s journey.
Metrics will be presented on a NEW dashboard in the advertising console. From the dashboard, you can learn how your brand engages shoppers and how your brand reaches audiences compared to other competitor brands.
View your data weekly through a 12 month lookback period allowing you to identify changes in shopper engagement over time such as new to brand customer rate.
Your brand will be broken down into sub-categories where you can evaluate the Return on Engagement and quantify the value every shopper brings to each step of the customer journey.
