Amazon Wasn’t the Only Winner On Prime Day
Going into 2020, Amazon was already primed to have a record setting year with a projected revenue of $350B, up 50% from 2019…and then the pandemic struck. After the initial […]
Jumpstart Your Q4 by Implementing Sponsored Brands Video on Amazon Advertising
Video is becoming more integral to the eCommerce shopping experience and we at Channel Bakers have been leveraging Sponsored Brands Video to great success. A recent statistic even indicates that […]
It’s Official: Prime Day is Coming October 13-14
Hold onto your hats, folks! Prime Day is officially happening on October 13th-14th per Amazon’s website. After a postponement in July and months of waiting, we can finally save the […]
Amazon’s 2020 pitch deck: Twitch has 159 million monthly users
Joshua Kreitzer, Founder and CEO of ad agency Channel Bakers, said the Twitch push shows Amazon is trying to compete with Facebook and Google by going after the ad dollars that brands spend to build awareness.
Twitch Might Be the Future of Digital Viewing
Digital Video has become the fastest growing digital medium, with an incremental increase of $3.59B in ad spending. And no, it’s not just because the COVID-era has turned the world […]
How Important Is Prime Day This Year for Non Essential Brands?
This year, Prime Day is going to bring in the largest audience it’s ever had following the trend of sales rising around 40% YOY. In the midst of a global […]
Why You Should Be Paying Attention to Amazon Attribution
An essential element for any effective Amazon brand strategy is advertising, and pushing your products to be seen by a broader audience. Nowadays, most brands drive traffic to their Amazon […]
Leveraging Sponsored Display Across the Marketing Funnel
In a move to help Seller Central based brands better reach new audiences to further grow their businesses, Amazon has released Sponsored Display on Seller Central (in open beta). What […]
How COVID-19 has affected America’s Shopping Behavior
How has COVID-19 affected our shopping behavior? We know that Americans have shifted their shopping behaviors drastically in the past few weeks due to the COVID-19 CoronaVirus pandemic. However, we […]
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