Joshua Kreitzer, Founder and CEO of ad agency Channel Bakers, said the Twitch push shows Amazon is trying to compete with Facebook and Google by going after the ad dollars that brands spend to build awareness.
An essential element for any effective Amazon brand strategy is advertising, and pushing your products to be seen by a broader audience. Nowadays, most brands drive traffic to their Amazon […]
How has COVID-19 affected our shopping behavior? We know that Americans have shifted their shopping behaviors drastically in the past few weeks due to the COVID-19 CoronaVirus pandemic. However, we […]
It’s 2020, and with a new decade guarantees Silicon Valley will have more innovators, entrepreneurs, and business giants immersing consumers with their brand. For any product or service, their branding […]
Amazon recently announced the launch of its very own directory of hand-picked advertising agencies who have made a name for themselves in the e-commerce realm and excel at brand growth strategies on Amazon.com.