Joshua Kreitzer, Founder and CEO of ad agency Channel Bakers, said the Twitch push shows Amazon is trying to compete with Facebook and Google by going after the ad dollars that brands spend to build awareness.
Digital Video has become the fastest growing digital medium, with an incremental increase of $3.59B in ad spending. And no, it’s not just because the COVID-era has turned the world […]
This year, Prime Day is going to bring in the largest audience it’s ever had following the trend of sales rising around 40% YOY. In the midst of a global […]
An essential element for any effective Amazon brand strategy is advertising, and pushing your products to be seen by a broader audience. Nowadays, most brands drive traffic to their Amazon […]
In a move to help Seller Central based brands better reach new audiences to further grow their businesses, Amazon has released Sponsored Display on Seller Central (in open beta). What […]
How has COVID-19 affected our shopping behavior? We know that Americans have shifted their shopping behaviors drastically in the past few weeks due to the COVID-19 CoronaVirus pandemic. However, we […]
It’s 2020, and with a new decade guarantees Silicon Valley will have more innovators, entrepreneurs, and business giants immersing consumers with their brand. For any product or service, their branding […]
Amazon recently announced the launch of its very own directory of hand-picked advertising agencies who have made a name for themselves in the e-commerce realm and excel at brand growth strategies on Amazon.com.
Amazon product search results pages may be replaced with Brand Store pages. So what does this mean for brands?
