DSP + Search = Better Together (Amazon Advertising 101)
[Read Time: 7 Minutes] In this industry, there’s a stat that floats around every year and eMarketer just gave us the updated number: 53% of US Adults go to Amazon […]
Hindsight is 2020 (Part 4): Ecommerce 2020 Recap
[Read Time: 7 Minutes] 2020 was a year unlike any other. Even baby boomers who were once afraid to put their credit card on the interwebs are shopping online coming […]
Hindsight is 2020 (Part 3): Shopper Behavior 2020 Recap
[Read Time: 7 Minutes] 2020 changed so many things about our lives: the way we communicate, the way we work, and also, the way we shop. Our research shows that […]
Hindsight is 2020 (Part 2): Amazon.com, Inc. 2020 Recap
[Read Time: 3 Minutes] Now that the dust has (hopefully) settled from 2020, let’s take a look back at it with fresh eyes. With everyone shuttered inside, people were turning […]
Hindsight is 2020 (Part 1): Amazon Advertising 2020 Recap
[Read Time: 4 Minutes] 2020 was the year of digital advertising. But among all the shifts in advertising this year, Retail became the largest digital ad spending vertical. From a […]
What Is Amazon’s Gameplan with Amazon Pharmacy?
Imagine you walk into your local pharmacy to pick up your medication and you spot that phone charger you need for your car. Plus, a bag of Flamin’ Hot Cheetos […]
20 Stats to Drive Your Video Marketing Strategy (2021)
Video Marketing can be extremely beneficial and lucrative for your business. Not only does it have higher rates of conversion, but it can positively impact the customer journey throughout their […]
Your Best Kept Secret for Q4: STEALTH DEALS
There’s 10 seconds left on the clock in the 4th quarter. It’s 3rd down, the game is tied, and the season’s on the line. You have your Amazon digital playbook […]
Enhanced Image Galleries (Why, What, and How)
At first glance, you can usually tell if an Amazon product page is engaging or if it falls flat. And since A+ content (formerly Enhanced Brand Content) is a tried […]
Amazon Wasn’t the Only Winner On Prime Day
Going into 2020, Amazon was already primed to have a record setting year with a projected revenue of $350B, up 50% from 2019…and then the pandemic struck. After the initial […]
