Why You Should Be Paying Attention to Amazon Attribution
An essential element for any effective Amazon brand strategy is advertising, and pushing your products to be seen by a broader audience. Nowadays, most brands drive traffic to their Amazon […]
Leveraging Sponsored Display Across the Marketing Funnel
In a move to help Seller Central based brands better reach new audiences to further grow their businesses, Amazon has released Sponsored Display on Seller Central (in open beta). What […]
How COVID-19 has affected America’s Shopping Behavior
How has COVID-19 affected our shopping behavior? We know that Americans have shifted their shopping behaviors drastically in the past few weeks due to the COVID-19 CoronaVirus pandemic. However, we […]
Why Branding Best Practices Matter
It’s 2020, and with a new decade guarantees Silicon Valley will have more innovators, entrepreneurs, and business giants immersing consumers with their brand. For any product or service, their branding […]
Amazon Plays Matchmaker with New Find-a-Partner Directory
Amazon recently announced the launch of its very own directory of hand-picked advertising agencies who have made a name for themselves in the e-commerce realm and excel at brand growth strategies on Amazon.com.
Are Brand Stores replacing Search Results Pages on Amazon?
Amazon product search results pages may be replaced with Brand Store pages. So what does this mean for brands?
Amazon Sponsored Brands Ads Now Even More Strategic
In a move to help brands promote their products more strategically, Amazon has updated the Sponsored Brands ads console (formally known as Headline Search Ads) with the advantage of using […]
