Amazon’s 2020 pitch deck: Twitch has 159 million monthly users

Joshua Kreitzer, Founder and CEO of ad agency Channel Bakers, said the Twitch push shows Amazon is trying to compete with Facebook and Google by going after the ad dollars that brands spend to build awareness. “They built the platform on trade dollars that were intended for a specific retailer — they’re really trying to be viewed as an awareness platform that rivals traditional mediums,” he said.

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