Hold onto your hats, folks! Prime Day is officially happening on October 13th-14th per Amazon’s website. After a postponement in July and months of waiting, we can finally save the date.

And with Prime Day 2019 sales exceeded $7.16 billion in just 48-hours and a 40% trend in sales increase YOY, this year is expected to bring another outstanding event. So how do we prepare with so little time left?

Two Weeks To Go

With so little time left, and with an incremental $3.59B expected to be spent on digital video ads, it could be time to shift some budget to digital. Traditional media has taken a huge hit this year due to COVID-19 as more people are spending their time indoors and online.

We suggest meeting your customers where they are. Shift dollars to Amazon Advertising and combine with highly competitive price points to succeed during this major eCommerce event. It’s a winning strategy that will kickstart your sales goals to carry you into Black Friday, Cyber Monday, and the rest of the holiday season.

Amazon has also recently announced that they’re upgrading Alexa, building a gaming platform called Luna, and releasing a slew of new smart home and security devices (including a home drone). Can your brand capitalize on these new offerings? We can help you create, target, and capitalize on any advertisements you need.

Channel Bakers Can Help

Enter Channel Bakers, we’ve been getting ready for this day since July 17th of last year. Trust us, it’s already circled on our calendars. From hosting webinars on how to “Prime the Pump” to getting ahead on new offerings like Sponsored Brands Videos, to leveraging Amazon OTT to stay top of mind before Prime Day, we’re here to help you optimize your advertising to get the most out of Prime Day.

“Prime Day 2020 has the potential to be the most monumental tentpole retail sales event since the launch of the very first Black Friday back in 1952,” says Josh Kreitzer, our CEO.

So partner with us to get your search, DSP, video, and digital video advertising ready for the big day! Contact us to Prime the Pump! October 13th is only a few weeks away.